I'm a London-based tracking and analytics specialist with over 8+ years in growth marketing.

I've spent my career helping technology companies grow, from B2B SaaS and HR Tech to FinTech and eCommerce, across roles spanning performance marketing, growth strategy, and data analytics.

Along the way, I noticed the same problem kept coming up: businesses were making decisions on broken data. Campaigns running without proper conversion tracking.

Dashboards full of numbers that didn't add up. Teams flying blind.

So I went deeper. I shifted my focus entirely to the foundations. The tracking, the analytics, the data layer. Because none of the growth stuff works if you can't trust your numbers.

That's why I built SyncTag, a specialist consultancy focused on Google Tag Manager, GA4, cookie consent, and reporting for growing online brands. Everything I learned about what makes businesses grow now goes into making sure they can actually measure it.