Many go-to-market strategies fail because it's difficult to fully understand the market. Before you invest significant time and money in your strategy, it’s critical to ensure your research and insights are solid. 📈

One key activity when developing a GTM strategy is competitive analysis. We often compare products, but analyzing competitors' digital ads also provides valuable insights to support your performance marketing approach. 💡

Specifically, you can discover your competitors':

💻 Advertising and landing page strategies
💰 Estimated monthly search budget and clicks
🎯 Value propositions for different markets and target audiences
🗣 Tone of voice, messaging, visual language, ad content types
🔍 Paid keywords

Your messaging, creatives and value propositions may differ based on your target market, so use this information as an input when developing your GTM strategy and campaigns. 🎨

🛠️ Tools to analyze competitors' ads:
Ahrefs, Semrush, Similarweb, SpyFu

🔎 Platforms to browse ads:

LinkedIn: https://www.linkedin.com/ad-library
Meta: https://www.facebook.com/ads/library
Google: https://adstransparency.google.com
TikTok: https://library.tiktok.com/ads