Remember when we used to look to established business media outlets like Harvard Business Review and Forbes for leadership insights? Now professionals are increasingly following individual "B2B influencers" on social media instead.

People want authentic wisdom from other professionals they can relate to, not faceless corporations. As B2B influencer popularity grows, smart marketing strategies should shift funds from mass corporate content to empowered individuals with established followings.

☝️ But gaining true influence takes more than posts alone. Distribution, networking and community-building are key. Most importantly, genuine two-way communication that delivers real value. Not just infiltration for sales.